Building a Thriving Community Online & Offline: Lessons from Made By Mitchell

Hey MarketHer’s 💖 Building an AMAZING community around your brand shouldn’t be hard - but it should be intentional.

Made By Mitchell is one of my all time favourite examples of this. 🌏🤭 If you haven’t heard of Made By Mitchell - simply I’m shocked, they have taken beauty industry by STORM, and I only see them continuing to grow 🌩️

Let’s talk about Mitchell’s personal brand/ passion project → to a WIDELY L❤️‍🔥VED brand. (So many valuable insights)

Made By Mitchell is the first brand to make £1 million on TikTok Shop in a single day! Their 12-hour live stream alone drove £833K of that total. 💥💸

With an average follower growth on Instagram of 7,294.5 📈 over the last six months (SocialBlade), their marketing and content approach clearly resonates. So, what exactly sets them apart? Let’s dive in ↴ 

Inclusivity ➕ Authenticity

Made By Mitchell’s commitment to inclusivity and being unapologetically themselves is a cornerstone of their community.

MBM’s commitment to inclusivity and authenticity is what sets them apart. When a creator highlighted a lack of inclusivity in a competitor’s product (which went mega viral 👀😖), and then reviewed Mitchell’s product and praised its thoughtful inclusivity and performance, Mitchell’s humble response and openness to feedback was catapulted by a community of stans.

This further solidified their reputation and brand personality. ⚡️

(I need to try this product, the skin tint looks DREAMY!)

Consistent Engagement

One of the key strategies they employ is consistent engagement. I’m not joking - the amount of brands that DON’T DO THIS 😭😭

They take time to respond to comments with sincere messages like, “Thank you for your support,” making followers feel seen and appreciated. (How can you not LOVE this brand with responses like that 🥹) This approach not only builds trust but also fosters a loyal community that feels valued and heard.

Online and Offline Presence

Don’t forget the power of in person. 🤝

Made By Mitchell excels in maintaining a strong presence both online and offline. 💪🏽 Their regular live videos keep the audience engaged and questions answered, while pop-up stores offer a personal touch with freebies, hugs, and smiles. This dual approach ensures that their community feels connected regardless of the platform. (Remember, it’s not about you, it’s about your audience 🫡)

Thoughtful Communication

The brand’s tone of voice is another CRUCIAL element. ‼️ Their communication is expressive and nurturing, making the community feel supported at every step. This approach helps build a comforting and inclusive environment that encourages self-expression and self-worth.

Focus on Community Needs

Made By Mitchell understands that without their community, they are nothing. 🫰🏿

They prioritise what their community wants over their own preferences, which drives their success. 🥂 This selfless approach ensures that the brand ALWAYS meets the needs and desires of its audience.

Okay, your turn…

Practical Steps for Building Your Own Community 🚀⚡️🌏 ↴

👩🏿‍🎨🎨 Drawing inspiration from Made By Mitchell, here are some steps to build a thriving community for your brand:

1. Embrace Authenticity: Stay true to your brand’s values and personality to attract a loyal audience. 🤝
2. Engage Consistently: Schedule time/ make time this is IMPORTANT stuff. 🫵 Regularly interact with your audience through social media posts, live videos, and community events - this could be virtual through webinars, community groups, sending goodies, exclusive access if events aren’t your thing. 💃🏽
3. Listen and Respond: Show your community that they are HEARD by responding to comments and feedback. 🙉 🌟 QUICK TIP - respond to comments with videos where possible!
4. Create Inclusive Spaces: As humans we CRAVE the feeling of belonging. 🏡 We identify with hundreds of things that categorise us into groups, e.g., “I’m an introvert” “I’m vegetarian” “I’m a Samsung User” “I have a Stanley”. Make sure your audience resonates with you and knows why they are here and welcome. 🤗
5. Provide Value: Offer valuable content, insights, and products that meet your community’s needs. It’s not about you, it’s all about them 🧠💬 (If you don’t know what they want…go find out!)

By implementing these strategies, you can create a community that not only supports your brand but also becomes an integral part of its success. 🚀

Focus on inclusivity, consistent engagement, and thoughtful communication to build a loyal and engaged audience. 🌏✨❤️‍🔥💌

🧠 Rack your brainz: How can you build and engage your community, both online and offline? 🌟✨

Eek, how flipping inspiring. Any questions do drop me a DM.

YOU ARE gonna smash this. xx