Lumene
TikTok Content Collaboration
Introduction
Lumene, a Nordic beauty brand, sought to increase engagement and showcase their products through captivating visual content. 😌
Project
They wanted to enhance their social media presence and web traffic on TikTok through visually appealing short form content.
Implementation Steps
- Campaign Brief: Social Shepherd (Marketing Agency) shared the campaign brief.
- Concept Creation: I developed a concept that included key information and a rough shot list.
- Content Creation: Upon approval, I created the content.
- First Draft: Submitted the first draft for feedback and amendments.
- Final Approval: Content was approved and uploaded on TikTok, along with sharing the Spark Ad code.
Results✨
1M+ Views: Through boosting and organic views.
Evidence Based and Authentic: Through research and statistics provided by Lumene, I was able to create and showcase real results backed by evidence.
Ongoing Relationship: I'm about to start my fourth collaboration with Lumene in the past year.
Final Content 📸
@keshebaevans AD | I am OBSESSED with this CC cream. Pure magic ✨ You can't convince me otherwise, this is my new weekday and holiday essential. Beauty with benefits was always going to be a win. But @lumenebeauty slayed so hard 💥 For reference, I wear shade Rich 🤑 Find your shade and get 20% at @lookfantastic #ColourCorrecting #Lumene #CCcream #BeautyTok #SkinTok ♬ original sound - Kesheba Evans
@keshebaevans AD | Don't believe me, believe the stats! 👀 This @LUMENE Nordic-C Glow Boost Essence is so gorgeous, it's now an important part of my skincare routine. The full Nordic-C range is available at LookFantastic where there's 20% until 28/04/2024. Nordic Glow = Glowiest Skin 🤌🏾 #Lumene #GlowBeforeYouGo #NordicGlow #Essence ♬ original sound - Kesheba Evans
@keshebaevans AD | Let's get GLOWrious! ✨ Join me as we unbox Lumene's brand-new Invisible Illumination range and reveal the secrets to that radiant Nordic glow! 💫✨ #UnboxingGlowGoals #Lumene #LumeneMyGoToGlow #Ad ♬ Emerald (Lofi) - Muspace Lofi
