Glamsquad

Social Media Strategy & Content Creation

Introduction

Glamsquad Salon aimed to maximise their social media presence on Instagram and present a more natural, warm, and personable image to their audience.

Project

Team Feature Videos: Created personalised videos showcasing each team member at work.

Photography: Captured images of the team in action, along with the client results enhancing the salon’s Instagram highlights by replacing blank images with real photos of the staff.

Video-First Approach: Advised and implemented a video-first strategy for their Instagram presence, a major shift from their previous content approach.

Layout Design & Strategy: Redesign and reimagine their Instagram presence with a branded layout example that fully leverages all the new resources.

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Beauty Bay

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Instagram Feed Redesign:

A key highlight was redesigning a sample Instagram feed layout. This visual representation helped the team understand how to use their new content strategically.

Key Objectives:

⚡️ Highlight a welcoming yet luxurious brand image.

⚡️ Integrate photos of the team to emphasise their role as integral to the brand and its services.

⚡️ Enhance the existing brand presence by authentically and effectively utilising their established branding, adding value without detracting from what they already have.

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Step-by-Step Overview:

1. Consultation & Planning:

Coordinated with the salon team to gather their technicians’ schedules and developed a rough shooting timetable.

2. Content Creation:

Created an inspiration collection and shot list for each technician, then filmed and photographed the team in action.

3. Post-Production:

Edited the videos using Adobe Premiere Pro and organised all content into a Google Drive folder for feedback, including raw photos.

4. Collaboration:

Worked closely with the Glamsquad team, capturing final looks and ensuring all content was cohesive and met their expectations. Explaining how they can utilise raw footage for more reel videos and how they can use the content to enhance their brand message and strategy.

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Results & Impact

The project successfully optimised Glamsquad Salon’s with ideas on how to implement their online appearance, enhancing their profile’s potential to retain clients and showcase a more personable brand identity.

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