Beauty Bay
TikTok Content Collaboration
Introduction
Beauty Bay is a beauty product online retailer. They sell their own brand of makeup and skincare, as well as products from other brands around the world.
Project
User Generated Content is a significant part of Beauty Bays social media strategy, they wanted to increase reach and sales with a Spark Ad collaboration on with one of their own products; Glow Filter.
Implementation Steps
- Campaign Brief: Beauty Bay shared the campaign brief.
- Concept Creation: I developed a concept that included key information and a rough shot list.
- Content Creation: Upon approval, I created the content.
- First Draft: Submitted the first draft for feedback and amendments.
- Final Approval: Once amended content was approved and uploaded on TikTok, along with sharing the Spark Ad code.
Final Results ✨
Results✨
600K+ Views: Through boosting and organic views.
Engaging Content: Real life results shown through photos, and side by side comparison.
CTR: Top 23% click through rate.
@keshebaevans AD | Are you seeing this?! @beautybay ♬ original sound - Kesheba Evans
Interested in similar content for your brand?
Reach out below, I'd LOVE to hear from you. 🪄
