2023 UK UGC Survey Report
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65.2% of User Generated Content Creators earned less than £5000 last year (before tax)
Why this report matters
In the ever-evolving landscape of digital marketing, understanding the impact of user-generated content (UGC) is crucial. Our comprehensive survey delves into the latest trends, consumer preferences, and the undeniable power of UGC in shaping brand success.
Who Should Read This Report?
Brand Marketers: Understand how to leverage UGC to enhance your marketing strategies.
Content Creators: Discover what type of content resonates most with audiences.
Business Owners: Learn how UGC can drive engagement and sales for your brand.
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Strategic Recommendations:
Get actionable advice on how to stand out in a crowded market, leverage preferred platforms, and invest in continuous learning.
Content Creation Trends:
Discover the latest trends in content creation, including the predominant use of platforms like Instagram and TikTok for marketing.
Business & Collaboration Insights:
Gain insights into the business side of UGC, including collaboration trends, typical earnings, and strategies for securing brand deals.
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Unlock the full potential of UGC with insights that can transform your marketing strategy.
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